User Persona - Venmo

Jane Smith

Jane Smith

Demographic
Age: 70
Gender: Female
Martial status: Married
Education: High school Diploma
Occupation: Retired baker

Goals or tasks
With the distance and pandemic, Mrs. Smith prefers to send money as a gift to her grandchildren for special occassions.

User's Environment
Mrs. Smith is living with her 74 year old husband who is partially deaf. She is a retired baker. She currently takes care of her husband. Her children has moved away and are married.

What matters most to them
Mrs. Smith enjoys the company of her grandchildren. She manages her finances and her husband's.

Potential difficulties
Literacy skill may be a potential factor that is a barrier. Creating an account may be an issue. She would have to sign up with a valid email address and provide a working card to link to the app.